Growth Sources

Slide Content

The slide presents the Ansoff Matrix as a strategic planning tool that helps businesses determine their product and market growth strategy. There are four quadrants, each representing a different growth approach:

• Market Penetration (low risk) involves selling existing products in existing markets.
• Product Development (medium risk) is about introducing new products to existing markets.
• Market Development (medium risk) suggests selling existing products in new markets.
• Diversification (high risk) is the most challenging, involving new products and new markets, representing both an opportunity and a greater level of risk.

Graphical Look

• The title "Growth Sources" is prominently displayed in large, bold, dark font at the top of the slide.
• The subtitle text "The Ansoff’s Matrix Toolbox, Market Penetration, Product Development, Diversification" is in smaller, lighter font directly below the title.
• There are four color-coded blocks, each representing a different strategy from the Ansoff Matrix, arranged horizontally.
• Each block contains an icon and a label:
  • A magnifying glass for Market Penetration (blue block).
  • A gear for Product Development (green block).
  • A globe for Market Development (orange block).
  • Connected dots for Diversification (light blue block).
• Under each block, there is a space with placeholder text for custom descriptions related to each strategy.
• The color palette consists of shades of blue, green, orange, and light blue, creating a visually balanced and attractive layout.

The overall look of the slide is modern and professional with a clear and easily understandable visual representation of the Ansoff Matrix. The use of color coding and icons effectively communicates different strategic options.

Use Cases

• To introduce and explain the Ansoff Matrix in a strategic planning or marketing meeting.
• As part of a workshop or seminar to educate attendees on business growth strategies.
• In a business proposal or pitch to outline potential growth strategies for a product or service.
• During a company's internal strategy session to guide discussions on market expansion or product development.