##Key Terms in Media Planning Slide Description The slide explains on the circle diagram the key terms in media planning which are: 1. Media planning - the making of the decisions to deliver a message to the target audience 2. Audience - the number and type of people your advertising targets 3. Reach - the number of people the message is in front of over the period of time 4. Media objective - the goal of the media plan Each term is illustrated with a coressponding icon. All elements on the slide are fully editable in PowerPoint ##Key Terms in Media Planning Slide Contains: media planning, key terms, media, audience, reach, media objective, media scheduling, target audience, user, users, media plan, circle diagram, text boxes, icons.