##Slide content: The online shopping customer journey presented in this slide shows us how the client gets acquainted with a product and service, up to the advocacy statement. In the awareness stage, the customer relies on organic research, referral, influencers, and offline ads. During consideration, the customer is relying on a paid post and paid search. The conversion or purchase occurs through mobile, customer support, online shop, blog, and/or chat. Customer retention can be done through the website and newsletter. As a final step, the customer spreads advocacy through review pages, forums, and social media posts. ##Slide infographic description: White Background, Ribbon Banner Vector, Touchpoints, Column Layout, Eye Retina Icon, Handshake Icon, Partnership Icon, Support Icon, Color Coding, Editable Graphics