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Flat AIDA Process Funnel
from deck AIDA Marketing Model Diagram (PPT chart icons)

FLAT AIDA PROCESS FUNNEL

Slide Content

The slide presents the AIDA Model, which stands for Attention, Interest, Desire, and Action. These are depicted as a descending funnel, highlighting the sales and marketing process of attracting potential customers and leading them through various stages to a final action. "Attention" means capturing the audience's awareness, "Interest" relates to keeping them engaged, "Desire" is about creating a want for the product or service, and "Action" represents the step where the audience takes a concrete step, such as a purchase.

Graphical Look

  • The main graphic is a four-layered funnel with each layer representing a stage in the AIDA process.
  • The top layer is orange, labeled "Attention," followed by a blue "Interest" layer, then a purple "Desire" layer, and a green "Action" layer at the bottom.
  • To the right of the funnel, there are text placeholders tagged to each layer for additional information.
  • There are three smaller grayscale funnel graphics in the upper right corner, labeled as "fully editable shapes."
  • Each funnel layer is connected by arrows, suggesting the flow from one stage to the next.

The slide has a clean, modern look with a colorful funnel graphic central to its design. The use of colored sections and connected text boxes provides a clear, visual representation of the flow of the AIDA process.

Use Cases

  • Presenting a marketing strategy to highlight how to attract and engage customers.
  • Training sessions for sales teams to understand various stages in the customer journey.
  • Explaining the sales funnel to stakeholders during business meetings.
  • As an analytical tool to assess and optimize marketing campaigns.

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