LEAD EVOLUTION SALES FUNNEL

Slide Content

The slide depicts the stages of a lead's progression through the sales funnel, visually represented as stages within a funnel. Each stage is numbered and paired with a descriptor:

1. New Lead - the initial contact with a potential customer,
2. Interested Lead - a lead who has shown interest in the product or service,
3. Lead Responded - the lead who has taken some form of action in response,
4. Lead Accepted Offer - the stage where the lead agrees to the proposed offer, and
5. Lead Converted - the final stage where the lead becomes a paying customer.

Graphical Look

• The slide background is plain white, providing a neutral canvas for the graphics.
• A large turquoise funnel occupies the center of the slide, with a narrow top widening towards the base.
• Inside the funnel, there are five circles numbered 1 to 5, each circle is filled with a different shade of purple or blue, with white numbering.
• To the right of the funnel, there are five rectangular call-out shapes with pointed ends, reminiscent of stylized arrows, extending towards the right margin.
• Each arrow is paired with one of the numbered circles inside the funnel and contains black text corresponding to the numbered stages of lead evolution.
• An arrow at the base of the funnel points downwards to a green banner with bold white text that reads "SALE".

The visual composition of the slide is clean, with a good balance of graphic elements and text. It uses color effectively to distinguish different stages of the sales funnel, with matching numeric labels creating a clear flow from top to bottom.

Use Cases

• Presenting the lead-to-sale process in a marketing strategy meeting.
• Training new sales team members on the stages of lead conversion.
• Analyzing and discussing conversion rates and lead quality during a sales performance review.
• Illustrating the customer journey in a pitch to potential investors or company stakeholders.