Financial Decks

Financial Decks

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Advertising Icons

Slide Content: The slide titled 'Advertising Icons' contains a list of different mediums associated with advertising, such as Billboard, Poster, Leaflet, Newspaper, Brand Imagery, Kiosk, Business Card, Folder, BTL, and ATL. BTL stands for Below The Line advertising which uses less conventional methods that focus on direct means of communication, like direct mail and email marketing. ATL refers to Above The Line advertising that targets a mass audience with mediums like TV, radio, or online ads.

Graphical Look:

  • The slide background is white, providing a neutral canvas for the icons and text.
  • The title "Advertising Icons" is prominently displayed at the top in large, bold font.
  • A set of eight icons evenly distributed across the slide, representing various advertising materials.
  • The icons are stylized, minimalistic, and monochromatic, with the first seven in a teal color.
  • The icons vary from representations of billboards to business cards, posters, and newspapers.
  • The last icon in the row is shown in two additional colors, black and yellow, accompanied by the phrase "Suitable for dark background," indicating its design versatility.
  • On the far right, there's a text box with the words "Fully editable" in a bold font, suggesting the customization capability of these icons.

The overall look of the slide is clean and professional, with an emphasis on simplicity and clarity. The choice of icons and accompanying text clearly indicates that this is a template slide for presenting various advertising formats.

Use Cases:

  • To visually present the range of advertising materials in a marketing plan or campaign proposal.
  • For educational purposes to explain different advertising mediums to students or trainees.
  • As a template for a creative brief, indicating various mediums to be used for a client's advertising strategy.
  • In a sales pitch to showcase different advertising services offered by an agency to potential clients.

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