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Definition of AIDA Model
from deck AIDA Marketing Model Diagram (PPT chart icons)

AIDA Model

Slide Content

The slide introduces the AIDA Model, defining it as a marketing model that outlines four stages of consumer engagement with a product. These are: - Attention: Gaining the customer's notice is the crucial first step. - Interest: Once attention is grabbed, the consumer's interest is piqued about the product or service. - Desire: The interest then evolves into a desire for the product. - Action: Finally, the consumer is prompted to take action, such as making a purchase.

Graphical Look

  • The slide title "AIDA Model" is prominently displayed at the top in large white font on a teal banner with an inverted triangle design on both sides.
  • The main content is presented in black text on a light yellow sticky note-like shape that occupies the center of the slide, implying a note of importance.
  • The descriptive text uses casual font, enhancing the friendliness of the presentation.
  • Shadows are applied to give depth to the yellow note, making it stand out against the simple white background of the slide.
  • The slide number "2" is visible in the lower right corner, indicating this slide's position within a larger presentation.

The overall look is professional and clean, with a creative touch given by the simulated sticky note. The color scheme is minimal, ensuring the focus remains on the slide's content.

Use Cases

  • This slide can be used in marketing presentations to explain foundational concepts behind consumer behavior.
  • It is suitable for educational settings, such as marketing classes or workshops, to introduce the AIDA model.
  • The slide can serve as an opening discussion point in strategy meetings focused on advertising and sales campaigns.
  • It can also be effective in training sessions for sales teams to help them understand the journey of engaging customers.

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