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This slide is a part of: BCG Matrix Product Portfolio Model Diagram (PPT chart icons)
SQUARE RIBBON – STARS IN DETAILS
Slide Content
The slide is about the "Characteristics of STARS" regarding a business or market context. "STARS" is a term that signifies products or business units with a high level of growth within the market and a relatively high market share. These entities might generate cash but also require investment to sustain growth. The slide suggests that the viewer should "give your example of a product" and "add some comments," indicating an interactive element in the presentation, for contextual application and in-depth discussion.
Graphical Look
- The slide has a dominant blue and grey color scheme.
- A large, blue square ribbon banner with a folded corner design on the left includes the word "Stars" and two white star icons of different sizes denoting the title's subject.
- To the right of the blue banner, there’s a text section with the heading "Characteristics of STARS" in bold, followed by bulleted text.
- The bullet points are distinctive, with a square bullet style that matches the square motif of the ribbon.
- There is a slight shadow effect on the blue ribbon, giving it a subtle 3D appearance.
The slide has a clean and professional appearance with a modern graphical style. The blue square ribbon with stars is the focal point, providing a strong visual anchor for the slide's content.
Use Cases
- In business strategy presentations to classify and discuss different types of products or business units according to their market performance.
- Within marketing meetings to identify and plan resource allocation for various product categories.
- For educational purposes, such as business training or academic lectures, to explain the concept of product lifecycle or portfolio analysis.
- As part of investment pitches to show potential investors where each product/business unit stands in terms of growth and market share.
BCG Matrix - Stars in Details
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