Customer Lifetime Value (CLV) Formula

Slide Content:

• Customer Lifetime Value (CLV): The total amount of money a customer is expected to spend during their lifetime as a customer.
• Average Purchase Value: The average amount of money a customer spends per purchase.
• Average Purchase Frequency: The average number of times a customer makes a purchase in a given period of time.
• Average Purchase Lifespan: The average length of time a customer is a customer.

Graphical Look:

• The slide has a simple and clean design, with a white background and black text.
• The title of the slide is displayed in a large, bold font at the top of the slide.
• The colors on the slide are blue, orange, and white. This color scheme is professional and easy on the eyes.
• The slide has black text.

Use Cases

You can use such a slide in a variety of settings, such as:

• Marketing presentations: To justify marketing investments by showing how much revenue is generated from customer lifetime value.
• Customer success presentations: To show customers how the company is focused on building long-term relationships and increasing their lifetime value.
• Investor presentations: To show investors that the company has a sustainable business model and is generating revenue from repeat customers.