Customer Relationship Management

Slide Content

The PowerPoint slide illustrates the concept of Customer Relationship Management (CRM) and its key components, which include Marketing, Sales, Support, and Orders. Each component is expanded with further activities: Marketing involves generating prospects, running campaigns, and researching market and customers; Sales is about identifying, filtering, and converting prospects or leads; Support focuses on providing customer support and collecting feedback; Orders pertain to the delivery of products and order accountancy (invoicing).

Graphical Look

• The slide's title "Customer Relationship Management" is prominently displayed at the top in large, bold white text.
• A large central circle labeled "CRM" anchors the slide visually, representing the core concept around which the other elements revolve.
• Four colored arrows with distinct icons point inwards to the central circle, each representing different aspects of CRM: Marketing (megaphone icon), Sales (handshake icon), Support (headset icon), and Orders (shopping cart icon).
• Each arrow contains three bullet points, offering more detailed information about the processes within that CRM component.
• Colors of the arrows vary using a bright palette of green, purple, orange, and blue to distinguish each CRM aspect clearly.
• Small round bullet points within each arrow section are uniformly black and provide visual separation of the text elements.

The slide has a modern, dynamic look, with a color scheme ensuring that each CRM element stands out. The design uses icons and color-coding effectively to create a navigable and understandable visual representation of the CRM concept.

Use Cases

• Presenting an overview of CRM processes in a corporate training session for new employees.
• Explaining the interconnections of different departments during an internal company presentation.
• Showcasing a company's CRM strategy to potential investors or stakeholders.
• Using the slide as part of a sales pitch to demonstrate how a CRM system could benefit a potential client's business operations.