JTBD 4 Forces Example – Online Learning Platform

Slide Content

The slide presents a model illustrating the four forces that influence user behavior in the context of an online learning platform, based on the "Jobs-to-be-Done" (JTBD) theory. The "Push" force indicates lack of knowledge or skills hindering career advancement or personal goals. The "Pull" force suggests convenience, flexibility, and access to industry experts or specific credentials as driving factors. The "Habit" force refers to traditional classroom learning or self-directed learning materials, which reflects established behavior. "Anxiety" points to obstacles like cost, time commitment, and ability to stay motivated on the platform, which hinder progress.

Graphical Look

• The slide title is shown at the top in dark text against a light background.
• Two pairs of contrasting rectangular blocks labeled "Progress making forces" and "Progress hindering forces" divide the slide horizontally.
• Each block is assigned a distinct color and an icon, followed by a brief explanatory text.
• "Push" is represented by a turquoise block with a rightward arrow icon.
• "Pull" is portrayed in a bright green block with stacked horizontal lines suggesting dynamism.
• "Habit" is indicated by a yellow block with a gear icon signifying mechanism or routine.
• "Anxiety" is featured in a blue block with a cogwheel and spark icon, alluding to a potential problem or challenge.
• A central circular graphic with a clipboard icon ties the four blocks together, suggesting interrelation of these forces.
• Arrow indicators between blocks suggest interactions or opposition between the forces.

The overall look of the slide is clean and modern, with a balanced layout that uses contrasting colors and simple icons to effectively illustrate complex concepts.

Use Cases

• To explain the various factors influencing customer behavior in a business strategy meeting.
• As a teaching aid in marketing or product design workshops, highlighting the JTBD framework.
• During the development phases of an online platform, to guide the design team in understanding the user's motivations and resistances.
• In investor presentations to showcase market analysis and the psychological drivers behind consumer engagement with online education platforms.