Marketing Overview KPI Dashboard

Slide Content:

• Planned Marketing Expenses (% of Marketing Budget, OPEX, and Revenue): Pie charts showing how the marketing budget is planned to be spent across different channels, including Above the Line (ATL), Through the Line (TTL), and Below the Line (BTL).
• ATL (Above the Line): Mass-media advertising that reaches a wide audience, such as TV, radio, and print ads.
• TTL (Through the Line): A combination of ATL and BTL marketing tactics to create a more integrated and cohesive marketing campaign.
• BTL (Below the Line): Targeted marketing activities that are directed at specific audiences, such as direct mail, email marketing, and social media marketing.

Graphical Look:

• Overall design: The slide is designed in a simple and clean style, with a focus on readability and clarity. The information is presented in a visually appealing and easy-to-understand way.
• Shapes: The slide uses a variety of shapes to organize and visualize the data, including pie charts, text boxes, and arrows.
• Colors: The slide uses a limited color palette of blue, green, and orange. This creates a professional and polished look.
• Icons: The slide uses icons to represent the different marketing channels (ATL, TTL, and BTL).

Use Cases

The Marketing Overview KPI Dashboard slide can be used in a variety of business presentations, including:

• Marketing performance reviews: This slide can be used to provide a high-level overview of marketing performance to stakeholders, such as executives, board members, and investors. It can also be used to track progress over time and to identify areas where improvement is needed.
• Executive briefings: This slide can be used to provide executives with a quick and easy-to-understand overview of marketing performance. It can also be used to highlight key successes and to share insights into future trends.
• Board of directors meetings: This slide can be used to present key marketing metrics to the board of directors. It can also be used to answer questions and to discuss the company's marketing strategy.
• Investor presentations: This slide can be used to provide investors with an overview of marketing performance and to demonstrate the effectiveness of the company's marketing strategy.
• Sales presentations: This slide can be used to provide sales teams with an overview of marketing performance and to demonstrate the company's commitment to marketing and sales alignment.
• Team meetings: This slide can be used to share key marketing metrics with the marketing team and to discuss progress towards team goals.

In addition to these specific scenarios, the Marketing Overview KPI Dashboard slide can be used in any business presentation where it is important to communicate the performance of the marketing team and the impact of marketing initiatives on the company's overall success.