Men & Women E-market Share

Slide Content

This slide is titled "Men & Women E-market Share," which suggests a discussion about the distribution of electronic market shares between genders. It includes statistics showing that "85% of purchase decisions are made by women," emphasizing the significant influence of female customers in the market. The smaller portion represents men, accounting for 15%, indicating a lesser but still notable participation of male customers in e-market dynamics.

Graphical Look

• A large pie chart dominates the left side of the slide, with two different shades of blue representing the market share distribution.
• The pie chart includes two silhouetted figures, one male and one female, with the female silhouette being noticeably larger, correlating to the larger market share.
• Quantitative data is displayed prominently within the pie chart: "Men 15%" and "Women 85%", each corresponding to their respective silhouette.
• On the right side, there is a quotation in a larger font that states, "Studies show, that women buy or influence expenses now more than ever."
• Another textual reference below the quote emphasizes the point with "85% of purchase decisions is made by women."
• The fonts used for the textual elements are sans-serif, maintaining readability and a modern look.
• There is a subtle use of shadow under the quote text, giving a slight 3D effect.
• The overall color scheme of the slide consists of two shades of blue, white, and gray, creating a harmonious and professional appearance.
• Background of the slide is white, which makes the blue pie chart and text stand out. The slide has a clean and professional design with a strong visual focus on the gender-based market share statistics. The combination of graphic and text effectively communicates the key message.

Use Cases

• Presenting market research findings to highlight gender preferences in purchasing behavior.
• Discussing target audience segmentation in marketing strategy meetings.
• Using in pitch presentations to potential investors to demonstrate market understanding.
• Showcasing consumer behavior trends in industry conferences or workshops with a focus on e-commerce.