## Omni-Customer Journey from Clients & Company Perspective

### Slide Content:
This slide presents a diagram of the customer journey from the client's and company's perspective. The diagram includes the following elements:

* **Client's goals:** The client's goals are what they hope to achieve by interacting with the company. For example, a client's goal might be to purchase a product, learn more about a service, or get help with a problem.
* **Solution:** The solution is the product or service that the company offers to meet the client's needs.
* **Company's goals:** The company's goals are what they hope to achieve by interacting with clients. For example, a company's goals might be to increase sales, generate leads, or build brand awareness.
* **Awareness:** Awareness is the first stage of the customer journey. At this stage, the client is aware of the company and its solutions, but they are not yet considering a purchase.
* **Traffic:** Traffic is the number of people who visit the company's website or other online properties.
* **Consideration:** Consideration is the stage where the client is evaluating different solutions to meet their needs.
* **Leads:** Leads are potential clients who have shown some interest in the company's solutions, such as by signing up for a newsletter or requesting a demo.
* **Access:** Access is the stage where the client tries out the company's solution for the first time. This may involve reading a product review, downloading a free trial, or attending a webinar.
* **Decision:** Decision is the stage where the client decides whether or not to purchase the company's solution.
* **Sales:** Sales is the stage where the client purchases the company's solution.
* **Retention:** Retention is the stage where the company works to keep the client engaged and using its solution.
* **Referrals:** Referrals are when existing clients recommend the company's solutions to their friends and colleagues.

### Graphical Look:
The slide uses a simple and straightforward design. The diagram is centered on the slide and is surrounded by text. The text is divided into two columns: one column for the client's goal and one column for the company's goal. The diagram uses a variety of icons. The slide uses a limited color palette of blue, gray, and white, giving the slide a clean and professional look. Overall, the slide is well-designed and easy to read. The diagram is clear and concise, and the text is informative and engaging.

### Use Cases
You can use such a slide in a variety of settings, such as:
- **Executive briefings:** To provide a snapshot of the customer journey and how your company is meeting the needs of its customers.
- **Company all-hands meetings:** To educate employees about the customer journey and how they can play a role in improving it.
- **Customer service training:** To help customer service representatives understand the customer journey and how they can provide better support.