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Description
Omnichannel Analytics ### Slide Content: The slide is divided into two
sections: “Methodology” and “Selected Metrics”. The “Methodology” section lists four types of methodologies: CAWI (Computer Assisted Web Interview), CATI (Computer Assisted Telephone Interview), PAPI/CAPI (Paper & Pencil/Computer Assisted Personal Interview), and MS (Mystery Shopping). The “Selected Metrics” section lists three types of metrics: CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score). ### Graphical Look: * White background with black text. * Title text is at the top of the slide in a large, bold font. * Subtitle text is below the title in a smaller, less bold font. * Two columns are centered below the subtitle. * The left column lists the different methodologies used to collect customer experience feedback. * The right column lists selected metrics that can be used to measure customer experience. * Icons are used used to represent each methodology and metric. ### Analysis of slide visual composition, shapes, colors, icons, and any other graphical elements: * The slide uses a simple but effective visual design. * The white background with black text provides a clean and professional look. * The large, bold title text is easy to read and makes a clear statement about the topic of the slide. * The two columns of text are well-aligned and easy to scan. * The use of icons to represent each methodology and metric is helpful for visual learners. Overall, the slide is well-designed and easy to understand. The visual elements are used effectively to support the text and make the information more engaging.
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