Financial Decks

Financial Decks

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Top to Bottom Funnel with 6 Levels

Slide Content

The slide represents a "Top to Bottom Funnel with 6 Levels," signifying a step-by-step reduction or selection process, commonly used to depict sales, marketing funnels, or project stages. Each level, from Level 1 to Level 6, suggests a narrowing stage, with an opportunity to add a specific item description next to each one, further defining what each stage represents or what criteria, actions, or metrics are associated with it.

Graphical Look

  • The slide has a large, colorful funnel graphic that is the central focus, with six distinct segments in six different colors: green, purple, blue, orange, yellow, and light blue.
  • Each segment of the funnel is labeled from "Level 1" to "Level 6" on the left side, suggesting a hierarchy or sequence.
  • To the right of the funnel are gray rectangular placeholder boxes aligned horizontally, each corresponding to a funnel level with the prompt "Add an item description."
  • Small circular bullet points connect the funnel levels to their respective description boxes via thin gray lines, maintaining an organized flow of information.
  • The overall design is minimalistic and clean, with a clear differentiation of elements through the use of color and alignment.

The overall look of the slide is professional and visually hierarchical, emphasizing a stepwise progression from top to bottom. The color-coding distinguishes each stage clearly, supporting easy interpretation and the potential for detailed explanations.

Use Cases

  • Illustrating stages of a marketing or sales funnel during a business strategy presentation, showing how prospects are narrowed down to customers.
  • Describing the stages of a project management process, from initiation to closure, in a project briefing.
  • Visualizing customer journey stages, with detailed descriptors at each level, to train sales or support teams.
  • Outlining a recruitment or HR process in an organizational context, showing how candidates proceed through various evaluation stages.

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