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Usage example
Description
Do you need to address the diverse needs of your B2B customers and present your tailored strategies and product or service offerings based on the segmentation models? Use our ready-content ppt to convey your thoughts in an attractive and eye-catching format.
This B2B Customer Segmentation Models Presentation template contains slides with the following:
- 25 diagrams illustrating various issues related to B2B customer segmentation
- 52 icons illustrating segmentation models: General, Strategy and Tactics, Retail and Customers, Finances and Results, Value and Rating
- Instruction on modifying those diagrams using standard PowerPoint editing tools.
This PowerPoint slide deck is designed in an elegant flat style with colorful vector illustrations and outline icons. All graphic shapes can be recolored and resized without quality loss.
Authors of this B2B Customer Segmentation Models Presentation template
- Content advisory by Katarzyna Podlejska, Senior Consultant
Contact Katarzyna - Design by infoDiagram designer
Contact infoDiagram
What is a B2B Customer Segmentation?
Segmenting B2B (business-to-business) customers involves categorizing businesses or organizations into groups based on specific characteristics or criteria. Customer segmentation is a strategic approach that allows companies to tailor their marketing efforts, communication strategies, and product/service offerings better to meet the specific needs of different customer segments.
Why use a visual way of presenting Customer Segmentation?
Effective customer segmentation enables more personalized and targeted service to your customers, ultimately enhancing their satisfaction and increasing the likelihood of business success. The choice of a specific B2B customer segmentation model depends on the industry, business goals, available data, and the nature of customer relationships. A combination of multiple models often provides a more comprehensive understanding of the customer base.
Select the segmentation method appropriate for your business from our content colors and look and feel of the charts, diagrams, and ready deck to upgrade your presentation slides. Our slides are effortless to edit. We include detailed instructions on altering the charts, diagrams, and icons' content, values, colors, and look and feel.
Where can you use the B2B Segmentation Diagrams PPT template?
Using infographics in your business plan presentation will help you organize information in a good-looking and attractive format and compellingly present your plans, easy to understand by your audience.
- Present your current customer's portfolio using a template with critical data or customer characteristics slide with your business objectives
- Create an attractive overview of your top accounts, including descriptions and the financial contribution they make to your company
- Summarize the segmentation methods used in your company, adding nicely designed icons and listing the criteria applied to each model
- Identify your 4 main customer segments using the quadrant matrix template
- Show the breakdown of your customers in monetary and share terms based on different segmentation methodologies
- Conduct an in-depth customer evaluation based on the recency, frequency, and monetary value of a transaction (RFA analysis)
- Illustrate your customers using diverse visualizations of the business structure such as matrix, map, or pyramid diagrams
- Draft a lifecycle stage map of your customer’s database, adding your retention strategies
- Present your strategies tailored to individual customer categories, focusing on 3 main segments
Try using those PowerPoint graphics to present your data visually in an elegant way.
All graphics are editable to modify the size, colors, and text. Also, you can extend the collection further with more PPT symbols (see Related Diagrams section).
Try using thisset of fully editable PowerPoint vector shapesto present your data visually in an elegant way. You can easily modify all elements:
- Replace icons
- Change the filling and outline color
- Modify size and proportions
- Rotate, flip, align, and change order