B2C Target Buyer Persona Profile Card

Slide Content

The slide is a B2C Target Buyer Persona Profile Card, detailing the demographic and psychographic characteristics of an ideal customer named John Smith. The persona includes age, gender, work details, marital status, location, personality, and other personal attributes. It also lists goals, IT & internet preferences, mobile and social network icons, which suggest the digital engagement of the persona. Each item like age, gender, etc., offers insight into the customer's background, aiding in tailored marketing strategies.

Graphical Look

• The slide background is split between dark teal at the top and white at the bottom.
• The title "B2C Target Buyer Persona Profile Card" is prominently displayed at the top in white text.
• A large, bold "BUYER PERSONA" heading is oriented vertically in white text on the teal background.
• A stylized, monochrome icon of a person's silhouette is to the left of a white box containing the name "John Smith".
• Four light blue icons accompanied by text boxes represent personal details and are arranged horizontally across the top half of the slide.
• Below, there are two columns of content with descriptive text and bullet points outlining the buyer persona's goals and needs.
• On the right side, icons representing IT & internet, mobile, and social networks are displayed with various communication symbols.

The slide utilizes a clean and professional design with a color scheme that contrasts the dark teal with white for clarity. Icons are used effectively to represent different aspects of the buyer persona, enhancing the visual appeal and comprehension.

Use Cases

• Marketing and sales presentations to outline the profile of an ideal customer for a product or service.
• Strategy meetings where understanding the target audience is crucial for campaign planning.
• Product development sessions focusing on tailoring features to meet the needs and preferences of the core customer base.
• Training material for new employees to acquaint them with the company's targeted demographic.