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This is the Branding PESO Model. The PESO model is a method that assists businesses in distributing their marketing budgets among four different channels: paid, earned, shared, and owned. Paid media is what businesses have to pay for such as sponsored posts and fan acquisitions. Earned media refers to the exposure that businesses obtain via their efforts such as media and influencer relations. Shared media includes any media that has been produced and distributed by others such as posts on Facebook, Twitter, and LinkedIn. Owned media is information businesses produce and maintain, such as webinars, podcasts, and newsletters. You can use this PPT slide if you are a marketing manager who wants to explain the PESO model. You can download this PPT template on Google Slides and Keynote.

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White Background, Text Box, Colorful PESO Model