Content of B2B Customer Segmentation Deck

Slide Content

The slide lists the components of a B2B Customer Segmentation Deck which include:

• Segmentation Definition: Explaining what segmentation entails.
• Current Customers Portfolio Overview: Providing insights on existing client groups.
• Segmentation Models: Discussing various methods of segmenting customers.
• RFM Analysis: Evaluates customers based on recency, frequency, and monetary value.
• Strategy Based on Customer Segmentation: Illustrating how segmentation informs strategic planning.
• Service Levels Provided on Tiers: Outlining different service offerings for different customer tiers.
• Graphics: Icons Set and Usage Instruction: Indicating that visual aids are included to facilitate understanding.

Graphical Look

• The slide has a bold title at the top left in a large, dark font.
• There's a bulleted list beneath the title, with each item representing a section of the presentation deck.
• In the top right corner, there's an abstract graphic involving overlapping shapes, predominantly in shades of green and gray.
• A circular green icon with three documents connected by lines is overlaid on the graphic.
• The font color for the bulleted list items is black, providing a clear contrast against the white slide background.
• The slide uses a minimalist design aesthetic with ample whitespace surrounding the text and graphic elements. The overall look of the slide is modern and professional, with a clean layout that facilitates easy reading. The color scheme is simple, focusing on green, black, and white.

Use Cases

• To introduce the agenda of a business meeting focusing on customer segmentation strategy.
• For presenting the outline of a workshop or a training session on B2B customer segmentation to participants.
• As a contents page in a printed or digital documentation of customer segmentation analysis.
• During a webinar to preview the topics that will be covered in the session related to B2B marketing.