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This slide is a part of: AIDA Marketing Model Diagram (PPT chart icons)
AIDA model
Slide Content
The slide introduces the AIDA model, a marketing framework for creating effective advertising and sales strategies. The model is broken down into four stages: Attention (represented by a caution icon) suggests capturing the audience's focus; Interest (marked with a question mark) involves maintaining their curiosity; Desire (indicated by a diamond icon) means creating a want or need for the product or service; Action (symbolized by a play button) is the final step, where you drive the consumer to take a specific action.
Graphical Look
- The title "AIDA model" is centered at the top of the slide in a wide grey banner.
- Below the title, there are four colorful horizontal bars, each representing a different stage of the AIDA model.
- Icons are aligned to the left on each bar: Teal with a caution triangle for Attention, orange with a question mark for Interest, purple with a diamond for Desire, and green with a play button for Action.
- To the right, there's a light grey text box with a placeholder "Put your description here" and sample bulleted text explaining where to put custom content related to the AIDA model.
- The slide has a flat design with minimal shading, giving it a clean and modern look.
The slide has a balanced and straightforward design, with a contrasting color scheme that helps to distinguish each stage of the AIDA model. It's clean, with a professional appearance, suitable for a business context.
Use Cases
- Presenting marketing strategies in a business meeting to explain the customer journey and how to engage potential clients.
- Training new employees on the principles of effective advertising and sales techniques.
- Pitching an advertising campaign to clients by outlining the strategic approach using the AIDA framework.
- Including in educational materials for marketing or business courses to teach the fundamentals of consumer behavior and response.
AIDA Model Column Diagram
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