Content of Media Planning Presentation Deck

Slide Content

The slide outlines the key components of a Media Planning Presentation Deck. It lists eight distinct topics: 1) Definition, Purpose & Goals explains what media planning is and what it aims to achieve; 2) Target Group identifies the specific audience the media is intended for; 3) Key Terms and Media Planning elements addresses important concepts and components of media planning; 4) Media Briefing Objectives & Underlying Factors looks at the goals of media briefings and their motivations; 5) Sales Target Objectives discusses the desired sales outcomes; 6) 4 Types of Media categorizes media into different segments; 7) Media Campaign’s Overview provides a summary of the media campaign; 8) Advertising Media Scheduling Plan describes the timeline and scheduling of advertisements.

Graphical Look

• The slide title "Content of Media Planning Presentation Deck" is displayed in a large, bold font at the top of the slide.
• "Media Planning" is highlighted as the subheading in a darker, teal-colored bar below the main title.
• A numbered list from 1 to 8 details topics covered in the presentation.
• Each list item begins with a number followed by a brief description in bold, with more specific details in a smaller, regular font.
• The list items are aligned in a column to the left side of the slide.
• To the right of the list is a large circle with a simplistic icon depicting a calendar and a play button, symbolizing media scheduling.
• The circle with the icon is layered over a light grey backdrop that extends across the slide.
• The slide background is a gradient of light blue at the top, transitioning to white at the bottom.
• There are no visible footer elements to be discussed.

The slide features a clean and professional design with a light gradient background and a well-organized layout. The bold titles and numbered list aid readability, while the icon provides a visual complement to the textual content.

Use Cases

• Introducing the agenda of a media planning meeting to provide participants with an overview of the topics to be discussed.
• Serving as the introductory slide in a media planning workshop or seminar to set expectations for the curriculum.
• Utilizing in a webinar on media strategies to outline the key areas of focus and learning objectives for attendees.
• Incorporating into a pitch to potential clients to showcase the comprehensiveness of a media planning service or solution offered by an agency.