Tier-Based B2B Clients Segmentation

Slide Content

The slide presents a tier-based segmentation model for B2B clients, depicted in a pyramid chart that illustrates the business structure. Tier 1 represents clients with an annual revenue of more than $10 million and is considered high priority with 25 customers. Tier 2 denotes medium priority clients generating between $5 million and $10 million in revenue and includes 125 customers. Tier 3, also medium priority, encompasses businesses earning $1 million to $5 million with 13 customers. The lowest tier, Tier 4, indicates no priority clients with revenue below $1 million, counting 268 customers. Beside the pyramid is a "Comments" section suggesting strategies such as developing existing customers, deactivating non-strategic accounts, and acquiring larger accounts.

Graphical Look

• The slide background is white.
• A large pyramid chart occupies the left side, with each tier represented by a block in different colors: orange (Tier 1), green (Tier 2), light blue (Tier 3), and navy blue (Tier 4).
• Each tier block contains white text for the revenue range and tier level, with the customer number in bold to the right.
• The top right of the slide features a rectangular, dark blue "Comments" box with rounded corners and a speech bubble icon.
• The text in the "Comments" box is separated into two paragraphs, with the first providing strategic insights and the second being a placeholder for additional content.
• The overall slide has a clear and sophisticated design, drawing attention to the pyramid chart and providing a designated area for comments which enhances its informative nature.

The slide's graphical elements are well organized, with a clean, modern look that is easy-to-read and aesthetically pleasing.

Use Cases

• This slide can be used in business review meetings to discuss customer segmentation and prioritize client engagement strategies.
• During sales strategy presentations, this slide can help visualize the focus on different client tiers and their respective revenue contributions.
• In marketing strategy sessions, the slide would be effective for aligning marketing efforts with the most valuable customer segments.
• In investment or stakeholder meetings, the slide can serve as a tool to illustrate potential areas for growth and resource allocation based on revenue segments.