B2B Customers Segmentation Models

Slide Content

The slide provides an overview of "B2B Customers Segmentation Models," highlighting 6 segmentation methods. "Firmographic Segmentation" refers to the classification based on firm attributes like industry type, company size, and market share. "Behavioral Segmentation" describes categorizing customers by their buying behavior and product usage. "Tier-based Segmentation" involves segmenting customers by their value to the business, loyalty, and future growth potential. These models help in understanding and targeting different customer groups effectively.

Graphical Look

• The slide background features a gradient of light to darker blue at the top that transitions into white towards the bottom.
• Three pairs of horizontal bands span the slide; each band contains text and an accompanying circular icon.
• The icons are placed inside colored circles—orange, teal, and blue—with associated imagery; building silhouette, a heart inside a magnifying glass, and stacked layers, respectively.
• Each horizontal band has a contrasting light grey background and is separated by a white space to enhance readability.
• A bold title "B2B Customers Segmentation Models" occupies the top of the slide in dark blue text.
• Beneath the title, a subtitle "Brief Summary With 6 Selected Segmentation Methods" in a smaller font size is visible.
• The central part of the slide is covered with a semi-transparent banner with the text "Full content available after purchase" in white font overlaying a yellow background.

The slide's overall look is professional and themed with corporate blue colors. The design uses contrast and iconography to effectively separate and highlight different segmentation models.

Use Cases

• Presenting market segmentation strategies in a business plan or marketing proposal.
• Training employees or stakeholders about customer segmentation methods during a workshop or educational session.
• Utilizing in sales meetings to discuss targeted approaches for different customer tiers.
• Incorporating into a pitch for potential investors to showcase customer analysis and segmentation expertise.