Fan Diagram 7 Demographic Categories, 4 Attribute Characteristics

Slide Content

The slide is designed to showcase the relationship between seven demographic categories (Education, Earning, Job, Location, Shopping Behavior, Living Symbols) and four different attributes (Attribute A, B, C, D). Each demographic category is denoted by an icon and is linked to a descriptive placeholder for additional information. The attributes are visualized on a fan diagram, where each attribute is represented by a colored line that connects to corresponding percentages on the diagram, indicating the level of influence or relevance towards the demographic categories.

Graphical Look

• The background is a dark, navy blue, providing high contrast for the bright icons and text.
• A fan diagram dominates the right half of the slide, with gray grid lines and percentages in white.
• Each attribute (A, B, C, D) is labeled with a different color and its corresponding line on the fan diagram matches these colors.
• Seven rectangular placeholders, each with a unique color-coded icon, stretch along the left side to pair with the demographic categories.
• There's a horizontal light blue bar at the top, which contains the slide title in white text.

The overall look of the slide is modern and professional, utilizing a dark background with brightly colored elements to create contrast and visual appeal. The use of icons and colors aids in quickly associating demographic categories with their data points on the fan diagram.

Use Cases

• A marketing team presenting consumer profiles and preferences in a segment analysis.
• A business analyst conveying demographic influences on product sales or market trends.
• An HR executive summarizing employee demographics in relation to company benefits and policies.
• An urban planner or researcher discussing demographic factors that affect city planning or resource allocation.